Short-Form Video

Venture Capit

2026-09-29 07:03:29

VCs are chasing short-form attention as a16z, 20VC and Redpoint build media-style content arms

Venture capital firms are starting to treat short-form content as a real distribution channel rather than a side experiment, according to Refinery Media’s Laurie Owen. He argues that the industry is going through a form of “TikTokification,” with founders, limited partners, investors and tech workers already spending meaningful attention on TikTok and Instagram Reels while most VC firms still remain underexposed on those platforms. In his framework, current VC short-form strategies fall into four buckets: rapid-response news commentary, founder-focused educational explainers, personality-driven content, and institution-level media operations. Owen points to examples across each category, including FGV Capital’s Drew Glover, Mission One Capital’s Atlas Berry, Atas VC’s Andrew Chan, Animal Capital’s Marshall Sandman, Park Rangers’ Erica Wenger, baukunst’s Kate McAndrew, Haatch’s Charlie WW, Moxxie’s Mitch Harounian, and Wischoff Ventures’ Nichole Wischoff. He also highlights 20VC, Andreessen Horowitz (a16z), Hartmann Capital and Redpoint as firms that are moving beyond personal posting and building native short-form capabilities inside the organization. His core argument is that content should not only make a firm better known. It should make it better understood before a first meeting happens. He also says short-form opportunity remains open because searching “venture capital” on TikTok still shows few traditional tier-one firms, even as basic talking-head content is likely to become saturated quickly.

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Disney

2026-08-06 04:21:54

Disney opens Marvel, Pixar and Star Wars clips to TikTok creators in new licensing deal

Disney and TikTok have struck a content licensing agreement that will let participating creators use characters and scenes from Disney-owned film and TV properties in short-form videos. The program covers brands including Pixar, Marvel, Star Wars and FX, with a U.S. pilot set to begin in the coming months before expanding to other markets. Selected videos will also be distributed on Disney+, marking the first time TikTok short-form content is carried onto another platform. Disney+ has added a vertical video section called Verts, launched in the U.S. on Aug. 5 and curated jointly by Disney and TikTok. The companies are also introducing a Disney Creators Ambassador Program that gives selected creators more exposure, invitations to exclusive events and career-development resources. Financial terms were not disclosed. The deal arrives against the backdrop of Disney’s recent IP enforcement moves against AI companies and TikTok’s U.S. ownership restructuring earlier this year.

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crypto market

2026-07-27 00:00:00

Crypto brands pull back from influencer deals as short-form video and fan edits gain ground

Crypto and fintech marketing teams are shifting money away from traditional paid influencer campaigns after conversion rates weakened sharply, according to executives cited in the report. Rhys McKay said one 2025 campaign spent $30,000 on a well-known creator to promote an exchange and produced just one registered user. He said the same playbook had generated positive returns in 2021 and 2022, when brands were willing to pay $40,000 for a single tweet and still see measurable results. The budget is now moving toward two cheaper formats: large-scale short-form clipping networks and unpaid fan-made edits. McKay said standard paid ads typically cost $20 to $80 per thousand views, while clipping distribution can run at $1 to $5 CPM. He added that Lumina Clippers works with 62,000 vetted clipping creators and 5,000 user-generated content producers across TikTok, Instagram Reels, and YouTube Shorts. Marketers cited two main trade-offs. Short-form native content can keep generating views long after a paid campaign ends, but direct conversion is hard to track. At the same time, unclear disclosure around paid clips and fan edits raises compliance concerns, echoing the promotional issues that previously led to a $1.26 million SEC penalty against Kim Kardashian.

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